Request a demo to see if your app is eligible to receive reinforcements from BoundlessAI to boost your app's user engagement and retention
The Boundless Reinforcement product will help you reward users at the right time. The Reinforcement Engine predicts when each unique user should receive a particular positive reinforcement (i.e. reward), such that it is maximally likely to cause a neurological dopamine-release. This way Boundless helps increase behavioral frequency of the users of your app, and boost user engagement and retention.
To do so, the Boundless SDK and API have 2 primary roles:
- Track key events
- Notify your application or service when and which reinforcement to deliver to a particular user
Below is an example of a reinforcement being serendipitously delivered
What Are Reinforcements?
Reinforcements are effects that can take a number of forms including: audible chimes, splashes of confetti, or words of encouragement.
These reinforcements are designed to be unexpectedly delightful (i.e. not only was it pleasant, they didn’t see it coming!). The brain’s Habit System activates and they become more likely to perform that action again in the future. The surprising and delightful reward they received for their behavior reinforces that cue → action pairing, and increases their chances of doing it again: it’s the glue that locks the new habit in their minds.
Core Actions vs. Habitual Actions
It is important to delineate between two types of actions: core and habitual. Core actions are related to business goals and KPIs. Examples of core actions include in-app purchases.
Habitual actions are those which users engage naturally while using your application. Examples of habitual actions include reading a story or swiping on a profile. BoundlessAI increases core actions and related KPIs by rewarding and thereby increasing habitual behavior.
A reinforcement scheme declares each
actionName to reinforce, and every
reinforcementName to deliver for each action. A usual scheme ranges from 1 to 3 actions, with 1 to 8 reinforcements per action.
When creating a reinforcement scheme think about:
- Which habitual actions to reinforce
- Why those actions are important for user engagement and retention
- What reinforcement(s) to design
- Where in the code base to deliver reinforcement(s)
Boundless' Reinforcement Engine delivers reinforcements to users on the fly that are experimentally proven to be effective for that individual. To start a new experiment, go to the dashboard and create a new reinforcement scheme.
Below is an example of a reinforcement scheme
Schemes are created and managed from the dashboard.
The Habit System is a more colloquial term describing the Basal Ganglia, a set of brain structures involved in behavioral control and habits. ↩